experience
Prints & Patterns, CMF
client
prana
year
2024
tools
Illustrator, InDesign
The Getaway X prAna
about
This project is a collaboration with prAna, a sustainable activewear clothing company and subsidiary of Columbia Sportswear. The goal was to design a 5-6 piece capsule collection inspired by a warm holiday destination, blending prints and patterns to create interest and novelty. I chose Corsica as the inspiration for the collection, aiming to convey its cultural heritage, landscapes, and unique identity. Prints and patterns were inspired by their lucky charm Saint Lucie's Eye and its Mediterranean landscape.
process
The pattern design is inspired by the Eye of Saint Lucia, a Corsican lucky charm, and the island’s landscape. This charm, derived from the Rough Turbo mollusk’s shell, showcases a vibrant rust hue when freshly harvested, transitioning to muted, soft gray tones after processing. The design also reflects the blue of the Mediterranean Sea and the earthy shades of Corsica’s rugged cliffs. These colors, paired with swirling patterns reminiscent of the shell’s natural structure, create a harmonious connection to Corsica’s traditions and environment.
To align with prAna's mission of creating sustainable clothing, I selected fabrics that are either natural or recycled when artificial. The skirts are crafted from a lightweight linen made entirely of 100% cotton, offering breathability. For swimwear, I chose Recycled Nylon Spandex, which comprises 86% MIPAN® Regen Recycled Nylon and 14% Spandex. MIPAN® Regen is an innovative material made by extracting high-quality nylon yarns from reclaimed waste. This process conserves valuable resources and reduces environmental impact. It is also OEKO-TEX® 100 certified, ensuring it meets safety and sustainability standards. Lastly, the t-shirts are made from an organic cotton jersey knit, providing a comfortable and environmentally conscious option for wear.
result
The final designs embodies prAna's commitment to sustainability and functionality, integrating sustainable materials with patterns inspired by Corsica's landscape and cultural heritage. The cohesive capsule collection resonates with prAna’s values and mission.