experience
Packaging Design
year
2024
tools
Illustrator, Photoshop, Lightroom
Ostanes
about
Ostanes Saffron Mocktail is a unique, luxurious non-alcoholic beverage designed to offer a sophisticated and inclusive drinking experience. It features saffron as its main ingredient, which provides a distinctive flavor profile and numerous health benefits. The goal of the project was to create a sophisticated and inclusive mocktail that does not imitate classic cocktails but stands out with its unique ingredient—saffron. This mocktail aims to promote moderate consumption and appeal to health-conscious individuals who want to enjoy non-alcoholic beverages without judgment.
process
Ostanes draws inspiration from the legendary figure in Persian mythology, known as a magus or alchemist. According to Greek accounts, Ostanes accompanied Xerxes during his conquests. Saffron is considered the most expensive spice and is predominantly harvested in Iran.
One main challenge was to create a sophisticated packaging design that connects to the Persian origin of saffron. The logo design is inspired by ancient cuneiform, a system of writing used during the time of Xerxes. Cuneiform script is characterized by its wedge-shaped marks made on clay tablets. To incorporate this influence into the logo, I chose a serif typeface with high contrast. The sharp lines of the serif typeface blends antiquity with sophistication.
To further tie in the Persian influence, I looked at the texture of lapis lazuli, a gemstone found close to Iran. The deep blue of lapis lazuli adds a layer to the overall design.
result
Ostanes packaging design highlights the health benefits of saffron and encourages pride in choosing non-alcoholic options. The branding features inspiration from the ancient history of Persia which conveys a blend of ancient world elegance and modernity.
