One of the main challenges was designing a branding system that not only sets LitLumi apart from other book fairs but also effectively inspires its target audience to make reading an integral part of their lifestyle. LitLumi stands for “Literary Lumination.” Many book lovers fondly remember reading under their blankets with a flashlight long past bedtime as children, unable to put down a good story. Now, LitLumi aims to rekindle that joy of reading once more.

The poster series serves as an advertisement for select authors and their books, utilizing a consistent stylistic approach centered around photography. Each poster features an image of an object carefully chosen to reflect the book's story and genre. This visual storytelling is designed to spark curiosity in the target audience, inviting them to explore the books further.

The stamp book is given to every visitor upon entering the book fair. Visitors who collect six stamps from participating vendors become eligible to win a prize, encouraging them to discover and engage with the various stands throughout the fair.

For the guerrilla marketing campaign, I designed bookmarks to be distributed in grocery stores and other locations. Each bookmark features information about the book fair, along with a phrase that connects to the specific location where it is found, serving as a gentle reminder to read. The bookmarks are decorated with stitches inspired by traditional bookbinding patterns, adding a tactile and nostalgic touch.