experiences
Social Media
year
2024
tools
Illustrator, Photoshop, After Effects
Cava - Giveaway
about
CAVA, a Mediterranean fast-casual restaurant chain with over 300 locations across the U.S. It launches a social media campaign for a chance to win a trip to Greece for two. The campaign targets social media platforms Instagram, TikTok, and Facebook. Participants are encouraged to visit CAVA to try the latest bowl, submit their thoughts using a code for an entry, and share pictures on Instagram for additional entries. The campaign’s goal is to increase brand awareness and attract new followers by engaging with the target audience in a fun and interactive way.
Note: I am not affiliated with CAVA or its campaign.
process
CAVA embodies a modern Mediterranean brand, known for its playful and engaging social media presence. The Greece giveaway campaign aligns with CAVA’s vision, connecting their food offerings with the rich culture and vibrant imagery of Greece to captivate their audience.
The target audience for the campaign primarily consists of Gen Z. They are active on social media platforms, and seek dining experiences and opportunities to engage with brands.
The primary goal of the campaign was to build brand awareness and attract new followers. By using a giveaway, CAVA aims to connect with its target audience and enhance engagement on social media platforms. The giveaway utilizes a collage-style visual approach that incorporates objects associated with Greece which ensures alignment with CAVA’s modern brand identity. The central imagery features a Greek statue holding a pita, a playful nod to Mediterranean culture and CAVA’s personality.
result
The campaign creates anticipation and engagement on social media platforms which attracts new followers and strengthens CAVA’s connection with its audience. The initial sneak peek post built intrigue, while the informational reel clarified the giveaway mechanics. The collage-style visuals and humorous statue figure reinforces CAVA’s approachable and modern brand.
